WORLD leading road and competition tyre producer Dunlop will be the title sponsor of the MSA British Touring Car Championship for the next three years.

Dunlop has been the exclusive tyre supplier to the BTCC - Britain's biggest motor racing championship - for the past two seasons.

BTCC Series Director Alan Gow said: "This is the largest ever title sponsorship in the history of the BTCC and it is fantastic for everyone involved in the championship, including our huge fan base.

"It provides the BTCC with a solid foundation on which to continue building our great championship and is testament to the fabulous marketing platform the BTCC provides.

"I'm delighted to welcome Dunlop on board and I know it will prove to be a highly valued and enthusiastic partner in our programme."

Dunlop's presence in the BTCC will extend considerably beyond supplying tyres to the championship.

Dunlop will utilise and promote the BTCC through its multi-million pound advertising, marketing and promotional activity across the country, at race meetings and on its new driversknow. co. uk website.

Dunlop's Geraldine McGovern said:"We are delighted to become title sponsor of the Dunlop MSA British Touring Car Championship until the end of 2007.

"Our commitment is very much about investment in the Dunlop brand, as well as building our motor sport presence.

"The growing popularity of the BTCC and the exposure it receives give us a perfect opportunity to be in front of our target audience of keen driving enthusiasts.

"We are genuinely excited to be an integral part of this great championship."

Your name reveals more about you than you might think.

According to research from Churchill Car Insurance, it can even influence your choice of car.

Analysis of 500,000 names from Churchill's motor insurance database shows some strong associations between Britons' names and the types of car they drive.

It seems Chav culture has infiltrated not only our choice of fashion but also cars - with Wayne, Darren and Tracey all driving today's motor of choice, a Ford Escort.

Second choice car is the Vauxhall Astra, accessorised by go-faster stripes and bass speakers in the boot, driven by Gary, Carl and Lee.

The Nissan Micra is still granny's choice, driven by Joyce, Doreen, Beryl and Audrey.

Today's Mondeo man, complete with driving gloves and classic rock on the stereo (a la Alan Partridge) is called Adrian, Howard or Julian.

Rodney is no longer found in Peckham in his three-wheeled Robin Reliant, he too has upgraded to a Ford Mondeo.

It is unlikely today's Renault Clios are driven by Nicole from the ads, they're driven by Sarah, Gemma or Amy.

And for men, it seems Matthew, Adam and Alexander live in hope that by choosing a Clio, some of Thierry Henry's 'va va voom' will rub off on them!

Darren McCauley, of Churchill Car Insurance, said: "It seems there is a link between the names that parents give their children and the type of car they go on to choose as an adult.

"Whether we get our first car at 17 or 77 years, it does seem it is name that drives our choice of car.

However, Churchill does not underwrite its policies on a name basis!

Top male/car name associations include:

Renault Clio - Matthew, Adam, Alexander VW Golf - Jonathon, Daniel, Nicholas Renault Megane - Gavin, Nigel, Douglas Vauxhall Corsa - Scott, Craig, Jason Ford Focus - Duncan, Sean, Patrick Vauxhall Vectra - Karl, Vincent, Bernard Ford Fiesta - Anthony, Gareth, Dennis Vauxhall Astra - Carl, Lee, Gary Ford Mondeo - Rodney, Julian, Laurence Ford Escort - Justin, Wayne, Darren Top female/car name associations include:

Fiat Punto - Joanna, Kelly, Beverley Renault Megane - Mandy, Fiona, Kathryn VW Polo - Katherine, Emma, Hayley Peugeot 206 - Rebecca, Samantha, Kerry Ford Escort - Tanya, Tracey, Mandy Nissan Micra - Dorothy, Joyce, Doreen, Beryl Vauxhall Astra - Jackie, Janine, Maxine Vauxhall Corsa - Leanne, Rachel, Sheila Ford Fiesta - Audrey, Kate, Laura Renault Clio - Amy, Gemma, Sarah